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Victoria, B.C. triathlon legends star in parody music video promoting cycling in the city

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Biketown, a music video parodying Macklemore’s Downtown, celebrates cycling in Greater Victoria and highlights the perks of life on two wheels.  

Downtown tells the story of life on mopeds in Seattle; Biketown tells the story of the “cycling capital of Canada” – Greater Victoria. The region boasts an ideal cycling landscape, a bike-friendly climate, and a robust cycling community where elite athletes rub fenders with enthusiasts.

The purpose of Biketown is to promote cycling as a fun, accessible, and sustainable form of transit and recreation, and encourage the Greater Victoria community to continue to share the road and invest in cycling infrastructure.

“I am an avid cyclist for work and play and Biketown is my passion project. It was inspired by local government action on bike lanes, the elite athletes that we call neighbours, and the diverse cycling community that we can ride with. Greater Victoria is a fantastic place for cyclists and Biketown was created as a fun reminder of just how lucky we are,” said Matt Hulse, Director of Biketown.

The hilarious and catchy music video was written and directed by Matt Hulse, a young lawyer practicing Aboriginal and environmental law in Victoria. The video features everyday commuters as well as local cycling personalities including Brent McMahon (Ironman and 2x Olympic triathlete), Jasper Blake (2006 Canadian Ironman champion), Matt Sharpe (Canadian triathlete,) Victoria Mayor Lisa Helps, MLA Lana Popham, and MP Murray Rankin.

The song is performed by local artists Tane Kendrick and Erika Finestone, and is produced by Noel Anstey of Quadratic Sound Studios. The music video was filmed and edited by Rylan Gladson.