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Rev3 Triathlon announces Cedar Point and Knoxville races discontinued, acquires Canadian Challenge St. Andrews


After a year of resurgence on the American triathlon scene, Rev3 has announced some big changes again to their race calendar for the 2017 season. While this morning Ironman announced that they have acquired Rev3 Maine and turned it into the newly branded Ironman 70.3 Maine for next year, Rev3 also sent out an email saying their Cedar Point and Knoxville races would be discontinued. They also announced their own acquisition of the Canadian race Challenge St. Andrews, currently the largest half distance race in the Maritimes.

In the announcement regarding the Rev3 races, race organizers had different reasons for the two cancellations.

With regards to Cedar Point, they said, “Cedar Point Amusement Park has informed us that Management has ‘adjusted their strategic initiatives’ and will not be working with us to bring Rev3 Cedar Point back in the foreseeable future. Although we have excellent working relationships with the Town of Sandusky, Cedar Point, Lake Erie Island Shores as well as the various police, sheriff’s and fire departments we’ve worked so closely with over the years, we have exhausted every angle possible to keep Cedar Point on our event calendar.”

In the case of Knoxville, they said, “It is our goal to produce events with the highest standard of quality. While we love Knoxville and have enjoyed our experience there over the last 7 years, recent participation numbers prohibit us from fulfilling that goal. We continue to work with Visit Knoxville in an effort to return REV3 Knoxville to the event calendar in 2018. ”

Both American Rev3 races offered pro prize money in 2017 and attracted local as well as international pros to the circuit.

St. Andrews operated for three years under the Challenge brand as a boutique, half distance race on Canada’s east coast. According to Rev3 website, where they know list the race as their own, the venue and course will stay the same. There was no official announcement made by the Challenge race directors regarding this change of ownership.