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Iron Cowboy sets new record – 51 full-distance races in 51 days and counting

Canada;s James Lawrence is taking on a 100 Ironmans in 100 days challenge in Utah

Photo by: ironcowboy.com

Last month we reported on James Lawrence, the “Iron Cowboy,” who was embarking on an ambitious challenge to do 100 full-distance races in 100 days. He’s now two days over the halfway point of that incredible challenge.

Lawrence is a Canadian triathlete who likes to challenge himself and exceed boundaries. In 2010, he set a world record by completing 22  half-distance races in 33 weeks and, in 2012, he set another world record by completing 30 full-distance races in one year.

In 2015, he set himself a much bigger challenge – completing 50 full-distance races in 50 days in 50 different states. Following this challenge, Lawrence published a book called Iron  Cowboy-  Redefine  the Impossible, along with a documentary called Iron  Cowboy- the story of the 50-50-50.

On April 20th he exceeded his previous record by completing his 51st full-distance day in a row.


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For much of this latest record attempt Lawrence has been struggling with shin issues that have forced him to walk the marathon for each of his efforts. Yesterday, for Day 52 of the Conquer 100 challenge he completed the 3,8 km swim in 1:25:50, did the 180 km bike in 6:26:49 and the 42.2 km run in 6:22:56 for a total of 15:20:03. He was in bed by 10:30 and woke up at 5:05 to start today’s effort.

“Tonight was a 15 round heavyweight title fight,” Lawrence said after the day. “Every round was a battle. Sometimes in life, it feels like that. Keep answering the bell. Tomorrow might be an awesome day. Might as well show up.”

You can follow the Iron  Cowboy on through his website or on social media and make a donation to the non-profit organization he supports,  Operation Underground Railroad, which is a foundation that assists people who are victims of human trafficking.