From press release:

Challenge Family, Case Imagine and Daytona International Speedway today announced the launch of Challenge Daytona. The international professional middle-distance triathlon and accompanying triathlon festival will take place at the iconic Daytona International Speedway onDecember 8th and 9th, 2018.

The press conference was led by CEO of Challenge Daytona, Zibi Szlufcik, who announced the middle-distance triathlon race to members of the media inside the “World Centre of Racing.”

He said: “Our aim has always been simple: to create a worldwide series of high-quality, fair and fun triathlon races, which offer an exceptional experience for all involved. Our decision to launch Challenge Daytona follows thousands of requests from professional and age-group athletes to have a US Challenge Family event in our portfolio.

“Due to the well-documented history that surrounds Challenge Family in North America, we would only return with a strong and unique race concept that is unlike any other in the world. Daytona International Speedway holds an unrivalled opportunity for a US-based middle-distance race. This, together with the exciting side events taking place during the weekend, will target all triathletes and spectators and position Challenge Family as a truly worldwide lifestyle brand.”