Bike profile: Taylor Reid’s 2018 Canadian-inspired Squad Hornett
A collaboration between Reid and Mikael Staer Nathan has resulted in arguably the most "Canadian" bike on the race course this year
Canadian 70.3 star, Squad Cycles athlete Taylor Reid, took a unique approach to the design of his 2018 bike. He enlisted the help of fellow pro and skilled graphic designer Mikael Staer Nathan to design a paint job that would help him identify his brand and express his love for his country and his sport.
“I was really looking to mix it up with this design,” he says. “Something that reflected being Canadian but in a different way than just the classic Red and white. I really feel that it is important to remember where you are from even when I am are out there racing all over the world.”
Staer Nathan was the perfect person to make this happen with a design on his customized Squad bike (anyone can design a custom paint job with Squad, one of the major selling features of the Quebec-based bike brand).
“Last season, I designed my own tri suit and it received a lot of positive attention,” Staer Nathan says. “Taylor saw it in-person for the first time at Tremblant 70.3 where we shared a homestay and he really liked it. We talked about doing some kind custom design for him for 2018. Then, at his holiday party before Christmas (yes! we did actually get elite triathletes and runners together socially!) he asked me if I’d design the paint job for his 2018 bike.”
Reid gave him a simple description of what he was looking for in his bike design:
“Taylor said right from the beginning he wanted something Canadian—’There’s not enough Canadiana in the sport.'”
They took one simple motif and used it as the theme for the entire design.